Social Media-2

Social Media - Tools - Part 2

The Tools

So if your interested in social media - what is it? Put simply, social media is online interaction using sites such as MySpace, Facebook, Twitter, Linkedin and many other social networks to distribute personal and business messages, create new relationships with friends and customers and all the while, building their loyalty to you and vice versa.

You may be asking, why care about social media at all? The easiest way to explain it is to take a look at recent on-line activity. According to, a staggering 124 million monthly visitors logged in to Facebook in September and it continues to widen the gap on the aging MySpace coming in at almost 50 million visitors. At the same time, Linkedin had 15 million monthly visitors and Twitter had 23 million, while YouTube continues to grow with 84 million. You can see why a little "social media" might be a very good idea.

It's all about communicating with your audience and providing content that they are interested in. It provides opportunity to reach all those people who would otherwise give you the internet equivalent of "Just looking, thanks".

Web Logs

Web logs or blogs for short should be all about your passion. You are driving interest through a blog and hopefully sales will be the end result. Of course the easiest way to get started is to use some search-friendly blogger sites such as WordPress or Blogger and then, if interested, plug-ins to make your blog an integrated part of your site. It is easy to establish a web presence, just remember to update frequently and stay on top of it. Nothing says "nothing going on here" faster than an outdated blog site with no recent content.

Instant Updates

Social media that falls into the instant update category is ruled by Twitter. Twitter asks you simply, "What are you doing?"  By necessity, you will need to keep things fresh so make tweats whenever you can. Many other networking sights are partnering with Twitter to allow tweet feeds to be shared with other sites, thus spreading your activities far and wide. Twitter can also help you begin word-of-mouth promotions - the internet equivalent of whispering, "Hey, have you heard . . . ?" Worth noting, many blogs, such as this one, may offer an offshoot of messaging in the form of commenting, which in itself can help facilitate visitor feedback and develop a community of followers.


The third general type of social media I will dub the informational group. This group was pioneered by MySpace. Others such as Facebook, Linkedin and a whole herd of other media sharing sites have followed, such as YouTube and Flickr. They usually allow you to set up informational "walls" which allow you to tell the world about yourself. The sites make it easy to post pictures, add little blurbs about cool new stuff, add videos of whatever interests you and allows others to post as well.

In the past some businesses have worried that sites such as Facebook and MySpace were teenage hang outs - the internet equivalents of the coffeehouses on weekends. But as big media companies such as CNN have teamed up with Facebook, many have reconsidered. These sites now provide another tool for updating the world about your business, while providing a way to make new connections and it gives an easy way to let friends and family know about current developments.

Obviously, the internet gives us a lot more tools for inviting and engaging traffic, just keep the basics in mind: stay in touch, be helpful and give simple but useful answers.

Source: Jon Rognerud via

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