Marketing Checkpoints

Looking to boost you business in the new year? Check out these checkpoints for successful small business marketing.

Personal Branding

Personal branding opens doors. Tell your own story that's authentic and genuine. This positions you and gives you a platform to speak with confidence. If the words sound unnatural to you, or you come across as a faceless company person, scrap the message and start all over again. Everyone has a passion. Share yours though your marketing media.

Be Real

Humanity always wins. People will always associate with people who are doing things they like. Mood tracking creates opportunities. Dig deeper to find out what people really think about your brand. This will maximize the benefit you derive from your word of mouth marketing and enable you to enhance your brand.

The Right Audience

Measurement needs to be tempered with sound judgement. Pick your audience - the right audience. It's better to reach the right 1,000 individuals than to reach the wrong one million. Can you say spam, anyone?


Accidental spokespeople own your brand and they will talk about your brand. You can't choose who loves you and you shouldn't try. Do try to bring these spokespeople together and get them talking to each other. This will only amplify the positive impression of your brand.


Once again, the tools are not the most important element. Whether you use social media, create a blog or have a Web site, it's your engagement in the medium that matters. Pay attention to what you communicate and, as a smart listener, to what's being said about you. Most online mediums will keep you in touch with current happenings and the mood of your customers.

Source: Barbara Mannino via

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